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Imagine Dragons Sticks To Its Formula On “Natural”

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The song will soundtrack ESPN’s college football coverage, continuing the band’s strategic use of sync licenses.

Las Vegas band Imagine Dragons is one of the few breakout rock acts of the past five years, and it seems the group is not looking to stray too far from the formula that has made it successful. The band’s latest song “Natural” continues to utilize Imagine Dragons' tried-and-true song structure of quiet verses and soaring choruses that seem purposely built to soundtrack movie trailers and TV commercials.

In fact, Billboard reports that the song will be featured as the “anthem of this year’s ESPN college football season.” Much like “Believer,” “Radioactive,” “Whatever It Takes,” and “Demons” before it, “Natural” starts off with a quiet, contemplative verse:

In this house of mine
Nothing ever comes without a consequence or cost, tell me
Will the stars align?
Will heaven step in? Will it save us from our sin? Will it?
‘Cause this house of mine stands strong

Soon after, lead singer Dan Reynolds busts into a customarily explosive, soaring chorus:

And you’re standing on the edge, face up ‘cause you’re a natural
A beating heart of stone
You gotta be so cold
To make it in this world

“Natural” looks set to be another hit for Imagine Dragons, thanks in part to the aggressive pursuit of synchronization licenses by Interscope and UMG. Since the group’s breakthrough in 2013, its music has soundtracked at least 12 movie trailers and dozens of TV shows, including Wonder Woman, Transformers: Age of Extinction, and Murder on the Orient Express.

The band’s 2017 album EVOLVE was praised by Variety for producing an “impressive number of TV and commercial syncs” after appearing in ads for Jeep and Microsoft, and the group even timed the release of its 2017 single “Believer” to match up with Nintendo’s Super Bowl LI commercial for its Switch console. Billboard’s 2018 Top Branding Power Players list also references Imagine Dragons' music in relation to sync licenses no less than four times.

Now, Imagine Dragons' new single will be heard by every ESPN college football viewer. These commercial plugs, along with significant radio play, have helped the band earn an impressive seven Top 20 hits on the Billboard Hot 100 chart. With “Natural,” Imagine Dragons looks to continue this streak by sticking to what it does best.

Listen to the song above and read all the lyrics to Imagine Dragons' “Natural” on Genius now.

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